Effective Date: 30 September 2026 Version: 005
These Organisation Terms & Conditions (these Terms) form a binding agreement between you (the Organisation) and Utogi Limited, NZBN [9429053309945] (Utogi. we, us, our).
These Terms have three parts that operate together:
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Platform Services. Utogi provides the Organisation with access to a software platform (the Platform) for creating, operating, tracking and administering referral and advocacy programs.
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Payment facilitation. Utogi operates as a marketplace and payment facilitator, using Stripe Connect, to charge Referral Commission and Campaign Payments to the Organisation's payment method and pay them directly to the Advocate who earned them.
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Network access and Campaigns. Utogi operates the Advocate Network and provides tools for the Organisation to run Campaigns, under which the Organisation pays Advocates to publish content about its Program, and Facebook Boosts, under which the Organisation advertises its Program on Meta through its own Meta ad account.
By creating an Organisation account, integrating payment systems, launching a Program, approving an Advocate, accepting attribution through the Platform, or otherwise accessing or using the Platform, the Organisation agrees to be legally bound by these Terms.
If the Organisation does not agree to these Terms, it must not use the Platform.
1. Definitions
In these Terms:
AI Features means the features of the Platform that use artificial intelligence to generate or alter content, including generating Program content from a website, fitting images, rewriting marketing copy, generating Facebook Boost copy and images, generating training content, and drafting Program terms and privacy policies.
Advocate means an individual or entity admitted to the Advocate Network under the Advocate Terms who may be approved to promote an Organisation's Program. Also referred to as an Affiliate.
Advocate Network means the network of Advocates operated by Utogi through the Platform.
Advocate Terms means Utogi 's terms of engagement with Advocates, as published by Utogi and amended from time to time.
Attributable Sale means a Customer transaction recorded on the Platform as attributed to an Advocate in accordance with the applicable Program Terms, the Network default rules, and these Terms.
Campaign means a campaign the Organisation creates through the Platform under which it offers to pay Advocates to publish content about its Program, as described in clause 12.
Campaign Brief means the instructions the Organisation sets for a Campaign, including any script, any caption marked as required or suggested, the Supplied Media and the platforms on which a Campaign Post counts.
Campaign Fee means the fee Utogi charges an Advocate for the Platform services it supplies to that Advocate in connection with Campaigns, calculated as a percentage of each Campaign Payment and deducted from it at the point of payment, as described in clause 11.2.
Campaign Payment means a Post Payment or a Performance Bonus payable by the Organisation to an Advocate under a Campaign.
Campaign Post means content an Advocate publishes under a Campaign that Advocate has accepted.
Connected Account means a Stripe account held by an Advocate and connected to Utogi 's Stripe Connect platform for the purpose of receiving Referral Commission and Campaign Payments.
Customer means a person or entity that purchases a product or service from the Organisation.
Facebook Boost means an advert for the Organisation's Program that the Organisation creates through the Platform and places through its own Meta Ad Account, as described in clause 12A.
Hold Period means the period after an Attributable Sale is recorded, before the Referral Commission for that sale is charged and routed, as configured under clause 9.
Posting Rules means the content, brand-safety and disclosure rules applicable to content Advocates publish in connection with the Organisation's Program, including Campaign Posts, comprising the disclosure Utogi prescribes, any rules the Organisation sets under clause 12.10, and any rules Utogi sets.
Ledger means Utogi 's accounting records on the Platform recording Attributable Sales, commissions, holds, reserves, adjustments, reversals, fees, deductions, payments and related entries.
Measurement Window means the period, starting when a Campaign Post is published, over which engagement on it is measured for the purpose of any Performance Bonus. It is 30 days unless the Campaign states otherwise.
Meta means Meta Platforms, Inc. and its related companies, and Meta Ad Account means an advertising account the Organisation holds with Meta.
Supplied Media means images, video, audio, logos, text or other material the Organisation supplies for use in a Campaign Post.
Utogi Fee means the platform, subscription, technology, service, per-Program, per-Advocate, usage, processing, transition and other fees payable by the Organisation to Utogi under clause 11. Utogi Fees are separate from and additional to Referral Commission and Campaign Payments.
Payment Processing Costs means the card processing and currency conversion costs charged by Stripe on a Referral Commission or Campaign Payment.
Performance Bonus means the optional additional amount the Organisation offers in a Campaign, calculated from engagement on a Campaign Post over the Measurement Window.
Platform means the software, infrastructure, APIs, dashboards, services, integrations and systems operated by Utogi for the management of advocate-based marketing programs and related services.
Platform Commission Fee means the portion of the Referral Commission that Utogi charges the Advocate for the Platform and marketplace services Utogi supplies to that Advocate, deducted from the Referral Commission at the point of payment as described in clause 10.6.
Post Payment means the fixed amount the Organisation offers in a Campaign for each Campaign Post.
Program means an advocate-based marketing program created and operated by the Organisation through the Platform.
Program Terms means the rules, settings, commercial parameters and operating rules applicable to a specific Program, as configured through the Platform.
Referral Commission means the total amount payable by the Organisation to an Advocate for an Attributable Sale, as consideration for that Advocate's Referral Services, at the rate determined under clause 7.3. Referred to in the Advocate Portal as Sales Commission.
Referral Services means the referral, promotion, introduction, advocacy and customer acquisition services supplied by an Advocate to the Organisation in connection with a Program.
Set Schedule of Fees means the commercial schedule between the Organisation and Utogi specifying the applicable Referral Commission rates, the Platform Commission Fee, Utogi Fees, the Campaign Fee, payment timing and other commercial terms, as recorded in the Billing Summary in the Organisation's Program settings.
Stripe means Stripe, Inc. and its related payment processing, billing, event, payout and Connect products.
Stripe Agreements means the Stripe Services Agreement, the Stripe Connected Account Agreement and any other terms imposed by Stripe that apply to the Organisation, an Advocate or Utogi in connection with the processing of Referral Commission and Campaign Payments.
Stripe Connect means Stripe's marketplace and platform product used by Utogi to charge Referral Commission and Campaign Payments to the Organisation and pay them directly to Advocates.
2. Acceptance and structure of these Terms
2.1 Acceptance
By creating an Organisation account, integrating payment systems, launching a Program, approving an Advocate, or otherwise accessing or using the Platform, the Organisation accepts these Terms and the applicable Set Schedule of Fees.
2.2 Three-part agreement
These Terms create three related but distinct relationships, as described at the front of these Terms: Platform Services, payment facilitation, and Advocate Network access including Campaigns and Facebook Boosts. All three apply together and must be read consistently. The Organisation cannot accept one without the others.
2.3 What Utogi is not
For the avoidance of doubt, and despite Utogi 's role in collecting and routing Referral Commission, Utogi is not:
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the supplier of the Referral Services (the Advocate is);
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the merchant of record for any sale of the Organisation's products or services;
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a referral partner, reseller, distributor or affiliate of the Organisation in its own right; or
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a party to the contract for the supply of Referral Services between the Organisation and an Advocate, except in its limited capacity as collection and payment agent under clause 10.
2.4 Order of precedence
To the extent of any conflict, the following order of precedence applies (highest first):
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any written addendum, amendment or side letter signed by both parties;
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the Set Schedule of Fees applicable to the Organisation;
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these Terms;
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any Program Terms or in-Platform configuration set by the Organisation.
2.5 Versioning and record of acceptance
The Platform may record the Organisation's acceptance of these Terms, including the version accepted and the date and time of acceptance. Those records may be used as evidence of acceptance.
2.6 In trade
The Organisation accesses and uses the Platform, creates and operates Programs, and enters into these Terms in trade and for the purposes of a business, and not as a consumer.
3. Platform role and scope of services
3.1 Technology and payment facilitation only
Utogi provides software, infrastructure, administrative tooling and payment facilitation. Utogi does not participate in, control or take responsibility for transactions between the Organisation and its Customers.
3.2 Organisation responsibilities
The Organisation is solely responsible for:
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product or service quality, fitness for purpose, safety and delivery;
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pricing decisions and the accuracy of product descriptions and marketing claims;
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customer service, support, complaints handling, warranty claims, returns and refunds;
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its own terms of sale, privacy notices and other customer-facing terms;
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collecting, accounting for and remitting GST, VAT, sales tax and other taxes payable on its sales to Customers;
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regulatory licensing, registrations, approvals and disclosures required in connection with its products, services or industry;
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the content, lawfulness, accuracy and use of any data, communications, workflows, campaigns, records or materials it or its approved Advocates create, upload, collect, import, store or use through the Platform; and
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ensuring that its use of CRM, contact, customer, lead, communication and automation features complies with all applicable privacy, data protection, consumer, anti-spam and marketing laws.
3.3 No agency, partnership or joint venture
Nothing in these Terms creates any partnership, joint venture, employment, fiduciary or general agency relationship between Utogi and the Organisation, other than the limited collection and payment agency expressly conferred by clause 10.2.
3.4 Feature availability is not approval
The availability of any feature, workflow, automation, AI support or LLM, CRM tool, reporting tool, compliance setting, commission structure or data field within the Platform does not constitute legal, tax, privacy, regulatory or commercial approval of the Organisation's use of it, or of any Program, Program structure or commission model operated by the Organisation.
3.5 Use across jurisdictions
The Platform may be accessed and used in multiple jurisdictions. The Organisation is responsible for ensuring that its use of the Platform, its Programs and any related activity complies with all applicable laws in the jurisdictions in which it operates or targets Customers. Utogi makes no representation that the Platform is appropriate for use in all jurisdictions and is not responsible for the Organisation's compliance with laws outside New Zealand.
4. The Organisation as merchant of record
4.1 Merchant of record
The Organisation is the merchant of record for all Customer transactions arising from its Programs. The Organisation contracts directly with the Customer, takes payment from the Customer (whether directly or through its own payment processor), supplies the product or service, and is solely responsible for the Customer relationship.
4.2 Utogi is not the seller
Utogi is not the merchant of record, seller, supplier, distributor, reseller or product agent in relation to any sale by the Organisation. Utogi does not control product or service delivery, set retail pricing, hold inventory, process Customer payments or own Customer relationships.
4.3 Compliance and licensing
The Organisation warrants that it holds, and will maintain, all licences, registrations, approvals and authorisations required to lawfully sell its products or services in every jurisdiction where it offers them through the Platform.
4.4 Restricted industries and jurisdictions
The Organisation must not use the Platform to promote, sell or operate a Program for any product, service, jurisdiction or industry that is unlawful, that is a restricted or prohibited business under the Stripe Agreements, or that requires a licence, registration, approval or disclosure the Organisation does not hold and maintain. Without limiting that:
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sanctioned jurisdictions and sanctioned persons are prohibited;
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regulated categories, including financial services, regulated investments, gambling, medicinal products and controlled substances, are permitted only with Utogi 's prior written approval and only in jurisdictions where the Organisation holds the required licences.
Utogi may refuse to support, suspend or terminate any Program on the basis of jurisdiction, industry or regulatory risk, on notice stating the reason where it is lawful and practicable to do so.
5. Eligibility, account creation and access
5.1 Account information
The Organisation must provide accurate, complete and current information when registering, and must keep it up to date. Required information may include legal entity name, jurisdiction of incorporation, registered address, business contact details, beneficial ownership information, and payment method or mandate details.
5.2 Verification
Utogi may request additional information or documentation to verify the Organisation's identity, legal status, ownership, authority, funding arrangements, payment details or compliance status, including where required by Stripe or by applicable anti-money-laundering law, and may restrict access to the Platform until that information is provided.
5.3 Rejection, suspension and restriction
Utogi may reject, suspend or restrict an application or account where the Organisation:
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operates in a prohibited or restricted industry;
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has a history of fraudulent, misleading, unlawful or abusive conduct;
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presents legal, regulatory, compliance, security, financial or reputational risk to the Platform, the Advocate Network or Stripe;
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fails to provide information or documentation reasonably requested by Utogi ;
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proposes a Program that Utogi reasonably considers unsuitable for the Platform; or
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uses, or proposes to use, the Platform in a way Utogi reasonably considers inappropriate, non-compliant or harmful.
Where Utogi exercises a right under this clause it will notify the Organisation and, where it is lawful and practicable to do so, state the reason.
5.4 Account security
The Organisation is responsible for maintaining the security of its account credentials, restricting access to authorised users, and all activity carried out through its account, including access by its personnel, contractors, agents or service providers, whether authorised or not. The Organisation must immediately notify Utogi of any suspected unauthorised access, misuse or security breach.
6. The Advocate Network
6.1 Advocates are members of the Advocate Network
Individuals and entities who join the Advocate Network do so as Advocates of Utogi under the Advocate Terms. An Advocate's membership of the Advocate Network is separate from that Advocate's participation in any particular Program.
6.2 Limited right of access
The Organisation receives a limited, revocable, non-exclusive right to make its Programs available to Advocates through the Platform. The Organisation acknowledges that:
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Utogi owns, operates and controls the Platform and the Advocate Network;
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Advocates are not assets, property, employees or exclusive affiliates of the Organisation;
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no Organisation has any ownership right in the Advocate Network, any Advocate account, or any Advocate relationship maintained through the Platform; and
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an Advocate may participate in more than one Program.
6.3 Invitations
The Organisation may invite individuals or entities to join the Advocate Network through the Platform, but any person who accepts joins as an Advocate of Utogi, and not as an employee, agent, contractor or owned affiliate of the Organisation.
6.4 Approval rights
The Organisation has the right, but not the obligation, to approve, refuse, suspend or remove individual Advocates wishing to promote its Program. The Organisation may delegate that approval function to Utogi.
6.5 Non-exclusivity of Advocates
The Organisation must not, whether through Program Terms, side agreements, instructions, incentives, conduct or any other means, restrict or attempt to restrict an Advocate from applying for, participating in or promoting any other Program, product or service available through the Platform. This prohibition extends to express exclusivity clauses, category or sector exclusivity, first-right arrangements, non-compete restraints and any arrangement having substantially the same purpose or effect.
Nothing in this clause prevents the Organisation from:
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imposing reasonable conflict-of-interest, brand-safety or channel-specific conduct rules within its own Program Terms, provided those rules do not restrict the Advocate's freedom to participate in other Programs; or
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entering into a separate, commercially negotiated exclusivity arrangement with an individual Advocate with Utogi 's prior written approval and on terms approved by Utogi.
Any Program Term, instruction or arrangement that breaches this clause is void as between the Organisation and the Advocate to the extent of the breach.
6.6 Advocates are independent
Advocates are independent participants. They are not employees, agents, representatives or subcontractors of Utogi or of the Organisation. To the maximum extent permitted by law, Utogi is not liable for any statement, representation, claim, act or omission of an Advocate in connection with the Organisation, its products or services, or any Program, except to the extent directly caused by Utogi 's fraud, wilful misconduct or express written instruction to that Advocate.
The Organisation is responsible for setting clear Program Terms, brand rules, mandatory disclosures and promotional restrictions applicable to Advocates promoting its Program.
6.7 Program rules set by the Organisation
The Organisation may set Program Terms governing the conduct of Advocates promoting its Program, including permitted and prohibited promotional channels, permitted content and messaging, restrictions on use of the Organisation's trademarks and brand assets, trademark and brand keyword bidding restrictions, coupon and cashback restrictions, audience and geographic restrictions, and mandatory disclosure language.
6.8 Limits on Program Terms
Program Terms set by the Organisation:
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must not conflict with these Terms or the Advocate Terms;
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must not purport to alter the Referral Commission rate, the Platform Commission Fee, the Campaign Fee, or any payment mechanism administered by Utogi ;
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must not impose any multi-tier, downline, override, hierarchy-based or recruitment-based commission, bonus or reward;
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must not require any Advocate to pay any amount to join, qualify for or maintain participation in a Program;
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must comply with applicable law; and
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take effect only when properly configured through the Platform.
6.9 Utogi 's discretion to require modification
Utogi may require the Organisation to modify or remove Program Terms that, in Utogi 's reasonable opinion, are unlawful, materially harmful to Advocates, materially inconsistent with the operation of the Platform, or that may expose Utogi. the Advocate Network or Stripe to legal, regulatory or reputational risk.
7. Referral Services and the Organisation's obligation to pay Referral Commission
7.1 Nature of the supply
Each Advocate approved to promote a Program supplies Referral Services to the Organisation. The Referral Commission is the consideration payable by the Organisation to that Advocate for those Referral Services.
7.2 Direct contractual relationship
On an Advocate being approved to promote a Program, a direct contractual relationship arises between the Organisation and that Advocate for the supply of Referral Services, on the terms comprised in the applicable Program Terms, these Terms and the Advocate Terms. The Organisation acknowledges that:
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it is liable to the Advocate for the Referral Commission on each Attributable Sale;
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Utogi has no liability to any Advocate for Referral Commission; and
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an Advocate may enforce the Organisation's obligation to pay Referral Commission directly against the Organisation, and this clause is intended to confer that benefit on Advocates for the purposes of subpart 1 of Part 2 of the Contract and Commercial Law Act 2017.
7.3 Rates are set by Utogi
The Referral Commission rate applicable to each Program, and the Platform Commission Fee, are determined by Utogi and configured in the Platform. They are recorded in the Set Schedule of Fees and displayed to the Organisation in its Program settings, and to Advocates in the Program Summary Box, before an Advocate enrols.
7.4 Changes to rates
Utogi may change the Referral Commission rate or the Platform Commission Fee for a Program by giving the Organisation not less than 30 days' notice through the Platform. Any change:
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applies prospectively only, to Attributable Sales occurring on or after the effective date of the change;
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does not affect Attributable Sales already recorded in the Ledger, Referral Commission already accrued, or any recurring commission arrangement already established; and
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entitles the Organisation, if it does not accept the change, to terminate the affected Program or these Terms under clause 21.2 without incurring the changed rate.
7.5 Obligation to pay
The Organisation must pay the Referral Commission for every Attributable Sale, and must maintain a valid payment method and mandate enabling Utogi to collect it under clause 10.
7.6 Transparency of the split
The Organisation acknowledges that the Referral Commission is payable in full as consideration for the Advocate's Referral Services, and that the Platform Commission Fee is deducted from it and charged by Utogi to the Advocate under the Advocate Terms, not to the Organisation. The Organisation's total cost per Attributable Sale is the Referral Commission, and the Platform Commission Fee does not increase that amount.
8. Attribution and the Ledger
8.1 Network default rules
Unless overridden by valid Program Terms properly configured through the Platform, the following defaults apply to each Program:
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Attribution model: coupon priority, then last click
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Attribution window: 30 days
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Hold Period: 30 days
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Dispute window: 30 days from the relevant Ledger entry
8.2 Program-specific configuration
The Organisation may configure alternative attribution rules through the Platform, subject to clause 6.8. If Program Terms are incomplete, inconsistent, unclear or not properly configured, Utogi may apply the Network default rules or such other reasonable operational treatment as it considers necessary to maintain consistency, fairness, security or Platform integrity.
8.3 Corrections and overrides
Utogi may correct attribution records, reassign attribution or adjust Ledger entries where reasonably necessary for fraud or suspected fraud, duplicate or invalid transactions, documented customer service corrections, system, integration or data errors, or compliance or legal reasons. Corrections are recorded in the Platform audit log.
8.4 The Ledger is the authoritative record
Entries in the Ledger are the authoritative Platform record of Attributable Sales, Referral Commission, Platform Commission Fees, Utogi Fees and related amounts, subject to any correction, adjustment, reversal or compliance action made in accordance with these Terms.
8.5 No guarantee of tracking
Utogi does not guarantee that every Customer transaction will be successfully tracked or attributed. Attribution depends on technical factors including Customer device and browser settings, cookie controls, ad blockers, third-party system behaviour, integration accuracy and the Organisation's own configuration.
9. Hold Period
9.1 The Organisation sets the Hold Period
The Organisation configures the Hold Period for each Program in the Platform. The Hold Period selected is displayed in the Organisation's Program settings and in the Program Summary Box shown to Advocates before they enrol.
9.2 Default, minimum and maximum
Utogi default Hold Period is 30 days. The Organisation may select any Hold Period between the minimum and maximum permitted by the Platform for that Program, as displayed in the Platform. Utogi may set or vary those limits, and may require a minimum Hold Period for a particular Organisation or Program on the basis of refund history, chargeback exposure, industry or risk profile.
9.3 Effect of the Hold Period
An Attributable Sale is recorded in the Ledger when it occurs. The Referral Commission for that sale is charged to the Organisation and routed to the Advocate under clause 10 at the end of the Hold Period, provided the sale has not been reversed and no fraud, dispute or compliance hold applies.
9.4 Risk allocation where a short Hold Period is selected
The Organisation acknowledges that once Referral Commission has been routed to an Advocate's Connected Account, recovery of that amount on a later reversal event may be partly or wholly impossible. Where the Organisation selects a Hold Period shorter than the Network default, the Organisation:
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accepts the resulting reversal risk;
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remains liable to Utogi for any amount Utogi is unable to recover from the Advocate following a reversal event affecting that sale; and
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may be required by Utogi to maintain a reserve or other funding assurance under clause 11.9.
9.5 Extension by Utogi
Utogi may extend or override the Hold Period for a particular Attributable Sale, Advocate or Program where reasonably necessary for fraud prevention, dispute resolution, compliance, verification or payment-provider requirements. Where it does so, Utogi will record the reason in the Ledger.
9.6 Changes apply prospectively
A change to the Hold Period applies only to Attributable Sales occurring after the change takes effect, and does not affect commission already accrued or any Advocate's entitlement in respect of an earlier sale.
10. Payment facilitation and Stripe Connect
10.1 The payment rail
Referral Commission and Campaign Payments are charged to the Organisation's payment method and paid directly to the relevant Advocate's Connected Account using Stripe Connect. For the purposes of that arrangement, Utogi is the Stripe Connect platform, each Advocate holds a Connected Account, and the Organisation is the paying customer. Utogi takes the Platform Commission Fee or Campaign Fee as an application fee at the time of payment. Utogi does not pool or hold those funds.
10.2 Appointment of Utogi as collection and payment agent
The Organisation appoints Utogi as its agent for the limited purposes of:
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initiating the collection of Referral Commission from the Organisation's nominated payment method;
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routing that Referral Commission to the Connected Account of the Advocate entitled to it;
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receiving, on the Organisation's behalf, statements, records and confirmations relating to those payments; and
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initiating reversals, refunds, adjustments and recoveries in accordance with these Terms.
Payment of the Referral Commission to Utogi. or to Stripe at Utogi 's direction, discharges the Organisation's obligation to pay that Referral Commission to the relevant Advocate to the extent of the amount paid.
This clause 10 applies to Campaign Payments in the same way as it applies to Referral Commission.
10.3 Payment method and mandate
The Organisation must maintain a valid payment method and, where required, a direct debit or bank debit authority in favour of Utogi or Stripe, and authorises Utogi to initiate charges against that payment method for Referral Commission, Utogi Fees and any other amount due under these Terms. The Organisation must keep those details current and must notify Utogi promptly of any change.
10.4 Stripe terms and third-party risk
The Organisation acknowledges that the Stripe Agreements govern Stripe's processing of these payments, and that Utogi is not liable for the acts, omissions, fees, holds, decisions, outages or availability of Stripe or any other payment provider. Utogi may change payment provider or charge type where reasonably necessary for legal, compliance, banking, operational or Platform reasons.
10.5 Advocate onboarding is a condition of payment
Referral Commission can only be routed to an Advocate who has completed Connected Account onboarding, identity verification and any other requirement imposed by Stripe or applicable law. Where an Advocate has not done so, the Referral Commission accrues in the Ledger and is not charged to the Organisation until onboarding is complete. The treatment of Referral Commission for an Advocate who never completes onboarding is governed by the Advocate Terms, and the Organisation has no claim to any such amount that has already been charged to it. Campaign Payments are treated the same way: where an Advocate's Connected Account cannot receive a Campaign Payment when it falls due, it is held, is not charged to the Organisation, and is retried automatically once onboarding is complete.
10.6 The Platform Commission Fee
At the point Referral Commission is routed, Utogi deducts the Platform Commission Fee from it as a platform fee charged to the Advocate, and the balance is credited to the Advocate's Connected Account. The Organisation acknowledges and authorises that deduction, and acknowledges that:
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the Platform Commission Fee is consideration for services Utogi supplies to the Advocate, not to the Organisation;
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the Advocate's gross consideration for the Referral Services is the full Referral Commission; and
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Utogi may issue statements and buyer-created taxable supply information on behalf of the Advocate to the Organisation for the full Referral Commission, where the Advocate has authorised it to do so.
10.7 Processing costs and currency
The Organisation is charged the gross amount of each Referral Commission and Campaign Payment only. Payment Processing Costs on those payments are deducted from the Advocate's share under the Advocate Terms and do not increase the Organisation's cost. Other payment processing costs, transfer fees, bank fees, foreign exchange spreads, returned payment fees and similar third-party charges may apply to Utogi Fees and other amounts the Organisation pays. Amounts are denominated in the currency specified in the Set Schedule of Fees or, if none, New Zealand dollars, and exchange rates are captured and locked at the time of each transaction.
10.8 Failed payments
If a charge for Referral Commission or a Campaign Payment fails, Utogi may retry it, suspend the routing of Referral Commission for the affected Program, suspend the accrual of further Referral Commission, and exercise its rights under clause 11.7.
10.9 Reversals through Stripe Connect
The Organisation acknowledges that recovery of routed Referral Commission on a reversal event is effected by reversing the relevant transfer, offsetting future amounts, or recovering directly from the Advocate, and that recovery may be limited by the balance available in the Advocate's Connected Account. Clause 13 governs the allocation of that risk.
11. Utogi Fees, the Campaign Fee and publishing requirements
11.1 Utogi Fees
In addition to Referral Commission, the Organisation must pay the Utogi Fees set out in the Set Schedule of Fees. Utogi Fees may be charged on a subscription, transaction, per-Program, per-Advocate, usage, feature or other basis, and may include platform fees, technology fees, service fees, payment processing fees, transition fees and buyout or release fees payable under clause 17.4.
11.2 The Campaign Fee
Utogi charges each Advocate a Campaign Fee on every Campaign Payment, taken as an application fee at the point of payment. The Campaign Fee is a percentage set for the Organisation in the Platform, which is 20% unless Utogi notifies the Organisation otherwise, and is shown to the Organisation when it sets Campaign pricing and to Advocates in each Campaign invitation. The Organisation is charged the gross Campaign Payment only and the Campaign Fee does not increase that amount. The percentage that applies to a Campaign Payment is fixed when that payment is scheduled, and a later change to the Campaign Fee does not affect it.
11.3 Approval and payment method required to publish
The Organisation may submit a Program to Utogi for approval without a payment method. A Program cannot be published to the marketplace, or made active, until Utogi has approved it and the Organisation has a valid card, subscription or verified direct debit on file. A Campaign that offers a Post Payment or a Performance Bonus cannot be launched until a valid card is on file for the Program, and remains a draft until then. Utogi may refuse or withdraw approval under clause 5.3.
11.4 Invoicing
Utogi may issue invoices, statements and buyer-created taxable supply information through the Platform. Where permitted by law and agreed by the parties, Platform-generated statements may serve as taxable supply information. The Organisation is responsible for verifying any invoice or statement and for issuing its own documentation where required by law.
11.5 Payment terms
Utogi Fees are payable on the schedule specified in the Set Schedule of Fees or otherwise notified through the Platform. The default cadence is monthly, in arrears, within 7 days of issue of the relevant statement.
11.6 Taxes
Amounts payable under these Terms are exclusive of GST, VAT, sales tax and other indirect taxes unless expressly stated otherwise. The Organisation is responsible for any such tax payable in connection with amounts payable to Utogi. and where Utogi is required by law to charge or collect it, the Organisation must pay it in addition to the underlying amount.
11.7 Failure to pay
If any amount is not paid when due, Utogi may:
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charge default interest at the rate set out in the Set Schedule of Fees or, if none, 1.5% per month or the maximum permitted by law;
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suspend the Organisation's access to the Platform, suspend or terminate Programs, and suspend the accrual and routing of Referral Commission for the Organisation's Programs;
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recover reasonable collection costs, including reasonable legal fees; and
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exercise any other right available under these Terms or at law.
11.8 Set-off and disputed amounts
Utogi may set off any amount owed by the Organisation against any amount payable to or held on behalf of the Organisation. If the Organisation in good faith disputes an amount, it must notify Utogi in writing within 30 days of the disputed entry appearing on the Platform, with supporting evidence. Undisputed amounts must be paid in full when due.
11.9 Reserves and funding assurance
Utogi may require the Organisation to maintain a reserve, pre-funded balance or other funding assurance to cover anticipated reversals, chargebacks, disputes, compliance holds or unrecovered Referral Commission, where reasonably justified by the Organisation's refund history, chargeback rate, Hold Period selection, industry or risk profile. Utogi will disclose the basis and amount of any reserve requirement, and will release it when the underlying risk has passed.
11.10 Effect of suspension on Advocates
The Organisation acknowledges that suspension of its account or Program for non-payment may affect Advocates promoting its Program, and indemnifies Utogi against any claim by an Advocate arising directly from the Organisation's failure to pay amounts owed under these Terms.
12. Campaigns
12.1 What a Campaign is
The Organisation may run a Campaign through the Platform, under which it offers to pay Advocates to publish content about its Program in line with a Campaign Brief. A Campaign may offer a Post Payment for each Campaign Post, a Performance Bonus, both, or neither. A Campaign that offers neither is a referral-only Campaign and involves no charge beyond any Referral Commission that arises from it.
12.2 The Organisation is the payer
Each Campaign Payment is payable by the Organisation to the Advocate, as consideration for the promotional services the Advocate supplies to the Organisation by publishing a Campaign Post. When an Advocate accepts a Campaign, a direct contractual relationship arises between the Organisation and that Advocate on the terms of the Campaign as accepted, the Program Terms, these Terms and the Advocate Terms. Utogi is not the payer of any Campaign Payment, does not fund Campaigns, and has no liability to any Advocate for a Campaign Payment. An Advocate may enforce the Organisation's obligation to pay a Campaign Payment directly against the Organisation, and this clause is intended to confer that benefit on Advocates for the purposes of subpart 1 of Part 2 of the Contract and Commercial Law Act 2017.
12.3 Setting up a Campaign
The Organisation sets the Campaign's name, goal, dates, the platforms on which a Campaign Post counts, the Campaign Brief, the Supplied Media, the Post Payment, any Performance Bonus with its scoring weights and target, and the number of places, which may be unlimited. The Organisation is responsible for the accuracy and lawfulness of everything it sets. The Organisation may change the title and subtitle of a Campaign after it goes live. Once an Advocate has accepted a Campaign, the Post Payment, Performance Bonus terms, Measurement Window and deadlines that applied when that Advocate accepted cannot be changed for that Advocate without the Advocate's agreement.
12.4 Nothing is charged at launch
Nothing is charged when a Campaign is launched. The estimate shown at launch is the most the Campaign could cost if every place is filled and every Performance Bonus is earned in full. It is not a charge, a deposit or a commitment of funds. Utogi does not hold a Campaign budget, and there is nothing to refund. The Organisation authorises Utogi to charge each Campaign Payment to the Organisation's payment method when it falls due under clause 12.5.
12.5 When Campaign Payments are charged
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The Post Payment for a Campaign Post falls due at the end of the post payment delay stated in the Campaign, which is 5 days after publication unless the Campaign states otherwise.
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Any Performance Bonus falls due when the Measurement Window closes. It is the maximum Performance Bonus multiplied by a score, being the Organisation's weightings applied to the engagement recorded on the Campaign Post and compared with the Organisation's target, capped at 100%. If no Performance Bonus is earned, nothing is charged.
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Places that are cancelled, expire or are never filled cost nothing.
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Where the Advocate's Connected Account cannot receive a payment when it falls due, the payment is held and not charged until it can be paid, under clause 10.5.
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A Campaign Payment is not payable if the Campaign Post was removed or ceased to comply before the payment fell due, as provided in the Advocate Terms.
Clauses 10 and 11.7 apply to a failed charge for a Campaign Payment, and clause 11.10 applies to any resulting claim by an Advocate.
12.6 Choosing Advocates
The Organisation may choose Advocates for a Campaign itself, accept suggestions made by the Platform, or invite people through a shareable link or public landing page. Platform suggestions rank Advocates using factors including audience reach, location and past campaign performance. A suggestion is not a recommendation, endorsement or vetting of an Advocate, and the Organisation decides whom to invite. A person who signs up through a Campaign link is enrolled in the Program, accepts its Program Terms and accepts the Campaign in one step. The Organisation must not select or exclude Advocates on any ground that is unlawful.
12.7 Campaign statistics
Utogi reports engagement on Campaign Posts to the Organisation. Engagement, reach, view and follower figures originate from the social media platforms and reach Utogi through Advocates' connected accounts and a third-party connector service, which passes them on as reported and does not verify them. Utogi does not warrant that they are accurate, complete or current. When the Measurement Window for a Campaign Post closes, its figures and any Performance Bonus are final, and later changes by a platform do not change them.
12.8 Cancelling a Campaign
The Organisation may cancel a Campaign at any time. A Campaign that has participants cannot be deleted and must be cancelled instead, so that its history is kept. Cancellation stops further invitations and acceptances. It does not affect a Campaign Payment for a Campaign Post published before the cancellation, which remains payable when it falls due.
12.9 Campaign content: acknowledgement and consent
Where the Organisation runs a Campaign, the Organisation acknowledges and agrees that Advocates will publish content on third-party social media platforms and on the Platform that names, tags, mentions, links to, reviews, discusses or depicts the Organisation, its brand, its products or its services.
The Organisation consents to that use, and grants Utogi and the Advocates concerned a non-exclusive, royalty-free licence for the term of these Terms to use the Organisation’s name, trading names, trade marks, logos, brand assets, social media handles and account names for the purpose of making, tagging and identifying a Campaign Post. That licence is subject to any brand rules the Organisation configures under clause 12.10.
The Organisation further acknowledges that:
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Utogi does not pre-approve, pre-vet or endorse the content of any Campaign Post, and is not obliged to;
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Campaign Posts are published without the Organisation's prior approval, and the Organisation controls their content through the Campaign Brief, any required caption, the Supplied Media and the Posting Rules;
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Advocates are independent participants and clause 6.6 applies to their statements and conduct;
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a Campaign Post is required to carry an advertising disclosure, which the Platform pre-fills as the business tag and #ad, and, where the platform provides one, a paid-partnership or branded-content label, and the Organisation must not ask or encourage any Advocate to omit, remove or obscure it; and
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a disclosure identifying the Organisation may cause the Organisation to be treated as an advertiser for the purposes of advertising codes and standards, and may expose it to liability under the Fair Trading Act 1986 or equivalent law in respect of claims made in that content. The Organisation accepts that risk and is responsible for setting Posting Rules under clause 12.10 accordingly.
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publication of a Campaign Post depends on third-party social media platforms and connector services, is attempted rather than guaranteed, and Utogi is not liable to the Organisation if a post fails to publish, publishes late, or is removed by a platform, including any commercial consequence of that for a campaign, launch or time-limited offer; and
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an Advocate must label content that is generated or materially altered using artificial intelligence where the relevant platform requires it, and the Organisation must not ask or encourage an Advocate to omit that labelling.
12.10 Posting Rules set by the Organisation
The Organisation may set Posting Rules for its Program, including prohibited claims and statements, required disclaimers, prohibited content, prohibited platforms or channels, brand-safety requirements, and rules on the use of its brand assets. Utogi will make the Posting Rules available to Advocates invited to a Campaign in that Program, will require each Advocate to acknowledge them before publishing, will keep a timestamped record of that acknowledgement and of the Posting Rules shown, and will require compliance with them.
Clause 6.8 applies to Posting Rules in the same way as it applies to Program Terms. Posting Rules are operational rules and are not a variation of any Campaign. They must not purport to alter the amount or timing of any Campaign Payment or Referral Commission, the Campaign Fee, or any payment mechanism administered by Utogi.
Where the Organisation operates in a regulated industry, or its products or services are subject to an advertising code, standard or licensing requirement, the Organisation must set Posting Rules that address it. Utogi is not responsible for identifying those requirements on the Organisation’s behalf.
12.11 Removal of content
The Organisation may ask Utogi to require an Advocate to remove or amend a Campaign Post that breaches the Posting Rules, is unlawful, is materially inaccurate about the Organisation, or is materially damaging to the Organisation. The request must identify the post and the ground relied on. Utogi will use reasonable endeavours to require removal or amendment promptly.
Where a Campaign Post is removed at the Organisation's request and the removal is not attributable to the Advocate's conduct or to a breach of the Posting Rules, the Post Payment for that Campaign Post remains payable by the Organisation, and any Performance Bonus is calculated on the engagement recorded up to removal. Where a Campaign Post is removed, or ceases to comply, because of the Advocate's conduct, the Advocate Terms apply and the Organisation is not charged for any Campaign Payment that had not yet fallen due. Where a Campaign Payment has already been paid for a Campaign Post that breached the Posting Rules, the Organisation may ask Utogi to seek recovery from the Advocate, and clause 13.3 applies with any necessary changes.
12.12 Restricted industries
Running Campaigns is optional. Utogi may decline to enable Campaigns or Facebook Boosts for a Program, or may suspend them, where Utogi reasonably considers that promotion by unlicensed or unregulated persons would be unlawful or would create material regulatory risk, including in the categories identified in clause 4.4.
12.13 Allocation of responsibility
As between Utogi, the Organisation and an Advocate:
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Utogi is responsible for operating the Campaign tools on the Platform, for making the Posting Rules available to Advocates, and for acting on a request under clause 12.11;
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the Organisation is responsible for the accuracy, lawfulness and substantiation of the product, service, pricing and performance claims and the brand assets and materials it supplies or approves for use in a Program, including the Campaign Brief, any required caption and the Supplied Media, for the lawfulness of each Campaign as a promotion, and for setting Posting Rules that reflect its regulatory obligations; and
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the Advocate is responsible for the content it creates and publishes, as set out in the Advocate Terms.
Nothing in this clause makes Utogi responsible for a claim originating in material the Organisation supplied, or makes the Organisation responsible for content an Advocate created that does not derive from material the Organisation supplied or approved.
12.14 Reuse of Campaign Posts
An Advocate retains ownership of each Campaign Post. Under the Advocate Terms, the Organisation may reshare, repost, embed and display a Campaign Post, with credit to the Advocate, on its own website, social media accounts and Utogi feed for 12 months from publication. The Organisation must not edit a Campaign Post or use it in paid advertising unless the Advocate agrees to that separately.
12.15 Supplied Media
The Organisation warrants that it owns or is licensed to use all Supplied Media, including any music, footage, images, fonts and people appearing in it, for use by Advocates in Campaign Posts on every platform the Campaign permits, and grants each Advocate who accepts the Campaign a non-exclusive, royalty-free licence to use the Supplied Media in its Campaign Post.
12.16 No guarantee of results
Utogi does not guarantee that any Advocate will accept a Campaign, that a Campaign Post will be published, or that a Campaign will achieve any reach, engagement, sign-ups or sales.
12A. Facebook Boost (Meta advertising)
12A.1 What a Facebook Boost is
The Organisation may create a Facebook Boost through the Platform. To do so it connects its own Meta Ad Account and authorises Utogi to prepare adverts and submit them to Meta through the Meta Marketing API on its instructions. A Facebook Boost invites people to join the Organisation's Program. The Organisation may also choose to publish the same creative on its Utogi feed, free of charge.
12A.2 The Organisation is the advertiser
The Organisation is the advertiser for every Facebook Boost. It is solely responsible for the advert's content, audience and targeting, and for complying with Meta's terms, advertising standards and policies, and with all advertising, consumer, privacy and anti-discrimination law that applies to the advert, including the Fair Trading Act 1986 and the Advertising Standards Authority codes. The Organisation must review every advert, including any copy or image generated by the AI Features, before it is submitted.
12A.3 Meta bills the Organisation directly
The Organisation sets the daily budget for each Facebook Boost. Meta bills the Organisation's Meta Ad Account directly under the Organisation's agreement with Meta. Utogi never receives, holds or handles advertising spend, and is not liable for any amount Meta charges, including any spend above the budget that Meta's own terms permit.
12A.4 Meta's decisions
Meta reviews each advert and decides whether and how it is delivered. Utogi shows the review status and any rejection feedback Meta provides, and a rejected advert can be edited and submitted again. Utogi is not responsible for, and is not liable for, Meta's review decisions, advert delivery, reach, billing, account restrictions, suspensions or policy changes, or for any interruption to the Meta Marketing API.
12A.5 Utogi branding
Images generated by the Platform for a Facebook Boost carry a small "Powered by Utogi" line and the Utogi mark. The Organisation consents to that branding and must not alter it or use the Utogi mark in any other way without Utogi's consent. Utogi grants the Organisation a limited licence to publish the Utogi mark in the advert for this purpose only.
12A.6 Results and access
Utogi retrieves advert results from Meta and shows them in the Platform as Meta reports them, and does not warrant their accuracy or guarantee any result from a Facebook Boost. By connecting its Meta Ad Account, the Organisation authorises Utogi to access that account to create, submit, monitor and report on Facebook Boosts, and warrants that it is authorised to grant that access. The Organisation may disconnect the account at any time, after which Utogi cannot create or manage Facebook Boosts for it. Adverts already live continue to run, and continue to be billed by Meta, until the Organisation stops them in Meta.
12B. AI Features
12B.1 Suggested content only
AI Features produce suggested content for the Organisation to review. Artificial intelligence makes mistakes. Output may be inaccurate, incomplete, unlawful, infringing or unsuitable. The Organisation must review all output before using or publishing it, and is solely responsible for any output it uses or publishes. To the maximum extent permitted by law, Utogi gives no warranty about any output and is not liable for any loss arising from its use.
12B.2 Inputs
The Organisation must have the right to use any website, image, brand asset or other material it submits to an AI Feature. When the Organisation asks an AI Feature to read a website, Utogi fetches that website on the Organisation's behalf.
12B.3 AI providers
Inputs and outputs are processed by third-party AI providers engaged by Utogi, currently Google through its Gemini service. Where the Organisation supplies its own AI provider key for a feature, that processing is also governed by the Organisation's own agreement with that provider.
12B.4 Program terms and privacy policies
Any Program terms or privacy policy drafted using the AI Features is a first draft only. It is not legal, tax, regulatory or other professional advice, and no lawyer-client or advisory relationship is created. The Organisation is solely responsible for the terms and privacy policy it publishes for its Program, must replace every placeholder, and should have a qualified lawyer review them before adopting them. The Organisation indemnifies Utogi against any claim arising from them. Where they are silent on a Platform matter or conflict with Utogi's terms or privacy policy, Utogi's terms and privacy policy prevail.
13. Refunds, chargebacks, reversals and clawbacks
13.1 The Organisation's authority over refunds
As merchant of record, the Organisation has full authority over refund, return, cancellation and chargeback decisions in respect of its Customers, subject to applicable law and its own customer terms. Utogi is not the party deciding whether a refund is owed and is not responsible for the Organisation's refund decisions, timing or administration.
13.2 Notification
The Organisation must notify Utogi through the Platform of any refund, return, cancellation, chargeback, dispute, fraud reversal or similar event affecting an Attributable Sale promptly, and in any case within 7 days of the event, with sufficient detail to identify the affected sale. Where the Organisation's payment integration reports the event automatically and accurately, that satisfies this clause.
13.3 Clawback
On notification of a reversal event, the Referral Commission for the affected sale is cancelled, reversed or offset in proportion to the amount reversed. Where the Referral Commission has not yet been charged, it is cancelled and the Organisation is not charged. Where it has been charged and routed, Utogi will reverse the transfer, offset the amount against future Referral Commission payable to that Advocate, or recover it from the Advocate under the Advocate Terms.
13.4 Where recovery fails
Where Utogi is unable to recover a routed Referral Commission from the Advocate there is no compensation or guarantee of a refund issued by Utogi.
13.5 Late notification
If the Organisation fails to notify Utogi of a reversal event within the period required by clause 13.2 and the Referral Commission has been routed in the meantime, Utogi is not obliged to make any adjustment, and any resulting shortfall is borne by the Organisation. Utogi may, but is not required to, accept late notifications.
13.6 Negative balances
Where reversals, adjustments or recoveries exceed amounts otherwise payable, a negative balance may be recorded in the Ledger, carried forward against future amounts, or invoiced directly to the Organisation.
13.7 Statutory consumer rights
The Organisation must honour all statutory consumer rights to refund, repair or replacement applicable to its Customers, including under the Consumer Guarantees Act 1993, the Australian Consumer Law, the UK Consumer Rights Act 2015 and any other applicable regime.
14. Recurring and lifetime commissions
14.1 Availability
A Program may offer one-off, recurring or lifetime Referral Commission, or a combination, as specified in the applicable Program Terms. Unless the Program Terms expressly provide for recurring or lifetime commission, Referral Commission is earned only in respect of the specific Attributable Sale to which it relates.
14.2 Honouring established arrangements
Where recurring or lifetime Referral Commission is offered, the Organisation must honour it for all qualifying transactions in accordance with the Program Terms in effect when the arrangement was established. Unless those Program Terms expressly provided otherwise at the time, the Organisation must not reduce, replace, cap, terminate or otherwise materially diminish the rate, basis of calculation, scope, duration or economic value of that arrangement.
14.3 No circumvention
The Organisation must not take action designed to avoid, reduce, defeat or circumvent recurring or lifetime commission, including by migrating Customers to alternative billing systems, modifying billing identifiers or customer records, cancelling and recreating customer accounts, or moving transactions, subscriptions or customer relationships to alternative products, entities, systems or accounts in a manner that disrupts attribution or commission continuity.
14.4 Billing changes
If the Organisation changes billing infrastructure, payment systems, customer identifiers, subscription structures or product structures, it must maintain or implement equivalent tracking, identifiers, data mapping and event continuity reasonably necessary to preserve attribution and recurring commission treatment. Utogi is not responsible for loss of attribution or commission continuity resulting from a failure to do so.
15. Fraud, abuse and risk monitoring
15.1 Monitoring
Utogi may monitor Platform activity, attribution data, conversion patterns, Advocate conduct, Organisation conduct and payment activity for fraud, abuse, manipulation, artificial activity and compliance risk, and may use automated tools, risk scoring and manual review for that purpose.
15.2 Action on suspected fraud
Where Utogi reasonably suspects fraud, abuse, artificial activity, collusion, self-dealing or manipulation, it may withhold, delay, adjust, reverse or cancel affected Referral Commission, extend a Hold Period, suspend an Advocate's participation, suspend or restrict a Program, require information or evidence, and record the action in the Ledger.
15.3 The Organisation's obligations
The Organisation must not engage in, encourage, facilitate or knowingly benefit from any conduct that manipulates attribution, inflates or suppresses commission, generates artificial transactions, or misuses Platform data or functionality. The Organisation must promptly report any suspected fraud or abuse of which it becomes aware, and must provide reasonable cooperation with any investigation.
15.4 Self-referrals
Program Terms may permit or restrict self-referrals, being transactions where an Advocate earns Referral Commission on their own purchase or a purchase otherwise connected to that Advocate. Where permitted, the Organisation must define the applicable rules and limits in its Program Terms, and Utogi may apply controls, validations and monitoring, and may adjust, reverse or disqualify commission arising from self-referrals that is inconsistent with the intended operation of the Program or creates legal, compliance or payment-network risk.
16. Program integrity and scheme safeguards
16.1 Single-tier only
Referral Commission is payable only to the Advocate to whom an Attributable Sale is attributed. No multi-tier, downline, override, hierarchy-based or recruitment-based commission, bonus or reward is offered, recognised or paid through the Platform, and the Organisation must not introduce or purport to introduce any such structure.
16.2 Campaigns are not a recruitment reward
The Organisation acknowledges that Campaign Payments are paid for content actually published, and not for recruiting, introducing or referring other Advocates, and that no Advocate is required to pay any amount to join the Advocate Network or to take part in a Campaign.
The Organisation further acknowledges that Utogi may take an Advocate's audience reach, location and past campaign performance into account in suggesting Advocates for a Campaign, that no Advocate is paid for the size of an audience alone, and that payment in every case requires content actually published.
16.3 The Organisation's warranties
The Organisation must not, through Program Terms, side arrangements, communications, incentives or any other means:
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require, encourage or facilitate the recruitment of Advocates as a primary or dominant source of reward;
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require any Advocate to pay any amount to join, qualify for or maintain participation;
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impose its own multi-tier, downline or override structure on Advocates;
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make any earnings claim, recruitment claim or income claim to Advocates regarding the Advocate Network or Campaigns; or
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take any other action that may cause or contribute to characterisation of the Advocate Network or Campaigns as a pyramid selling scheme, unlawful trading scheme or similar arrangement under the Fair Trading Act 1986, the Australian Consumer Law or any equivalent law.
16.4 Payment network compliance
The Organisation warrants that its business, products and Programs are not a restricted or prohibited business under the Stripe Agreements or the rules of any relevant card network or payment scheme, and must provide any information Utogi or Stripe reasonably requires for underwriting, review or ongoing compliance.
16.5 Right to require modification
If Utogi reasonably considers that any aspect of the Organisation's Program materially increases the risk of pyramid scheme characterisation, payment network non-compliance or other regulatory risk, Utogi may require prompt modification of the Program. Failure to comply is a material breach.
17. Anti-circumvention
17.1 Utogi 's legitimate interest
The Organisation acknowledges that Utogi has a substantial commercial and operational interest in maintaining the integrity of the Platform's tracking, attribution and payment systems, in preserving its relationship with the Advocate Network it has recruited, contracted and supports, and in protecting the Platform Commission Fee and Utogi Fee revenue streams contemplated by these Terms.
17.2 Prohibited conduct
During the term of these Terms, and for 12 months after suspension, termination, expiry or withdrawal, the Organisation must not, without Utogi 's prior written consent:
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solicit, contract with, contract through or pay any Advocate active on the Platform for activity that is substantially the same as that Advocate's activity under the Organisation's Program;
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use information about Advocates obtained through the Platform, including names, contact details and performance metrics, to establish an off-Platform advocate, referral, ambassador, distributor or similar arrangement;
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operate any arrangement, on or off the Platform, that has the purpose or effect of avoiding, reducing or bypassing the Platform Commission Fee, Utogi Fees or Platform tracking;
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induce, encourage or assist any Advocate to leave the Platform, breach the Advocate Terms or transact off-Platform; or
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take any action structured to achieve substantially the same outcome as the conduct described above.
17.3 Carve-outs
Clause 17.2 does not restrict the Organisation from:
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continuing any direct affiliate, referral, ambassador or distributor arrangement that existed before the Organisation's first acceptance of these Terms, provided it is not conducted through the Platform and no Platform-derived information is used to operate, expand or maintain it;
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engaging any Advocate for work that is materially different from that Advocate's activity under the Program;
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engaging any person who was already a contact, customer, employee or contractor of the Organisation before joining the Advocate Network; or
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moving its Programs, Customers, billing or systems to an alternative provider after termination, provided it complies with clauses 14 and 17.2 in respect of individual Advocates and Platform-derived information.
17.4 Buyout option
If the Organisation wishes to engage an Advocate off-Platform during the restricted period, it may request Utogi 's consent. Utogi may grant consent on conditions, including payment of a buyout, release or transition fee reflecting Utogi 's commercial interest in that Advocate relationship. Utogi will not unreasonably withhold consent where the fee is paid.
17.5 Remedies and read-down
Damages alone may not be an adequate remedy for breach of this clause, and Utogi may seek injunctive relief, specific performance, account of profits or any other available remedy in addition to damages. If any part of this clause is found to be unenforceable, it is to be read down in scope, duration or geography to the maximum extent enforceable, and the remainder continues to apply.
18. Customer relationship ownership
18.1 Customers remain the Organisation's
Customers referred, tracked or attributed to the Organisation through the Platform remain Customers of the Organisation. The Organisation retains control over pricing, customer communications, customer service, refunds, delivery and the overall Customer relationship.
18.2 No Advocate rights over Customers
Advocates obtain no ownership, proprietary, exclusivity or continuing right over any Customer, Customer account, Customer relationship or Customer data by reason of participation in a Program, other than the entitlement to Referral Commission expressly provided under the applicable Program Terms.
18.3 No circumvention
Nothing in this clause permits the Organisation to avoid, reduce, defeat or circumvent any Referral Commission, recurring commission or other payment obligation that has arisen.
19. Data, privacy and confidentiality
19.1 Roles
Each party is responsible for its own compliance with the Privacy Act 2020 and any other applicable data protection law. The Organisation is responsible for personal information it collects from its Customers and for its own privacy notices and consents. Utogi is responsible for personal information it collects from Advocates in operating the Advocate Network.
19.2 Platform data
Utogi may store, process, organise, display and transmit information provided by or on behalf of the Organisation, its approved Advocates, Customers, leads and contacts for the purpose of providing the Platform and its related functionality, and may use aggregated and de-identified data for security, fraud prevention, benchmarking, analytics and product improvement.
Utogi may also collect, store and use data obtained from Advocates’ connected social media accounts, including audience, post and engagement data, for the purposes of publishing and verifying Campaign Posts, suggesting Advocates for Campaigns, measuring engagement and calculating Performance Bonuses, detecting artificial activity, and reporting to the Organisation under clause 12.7.
Utogi uses one or more third-party service providers to connect the Platform to social media platforms and to publish content and retrieve statistics through them. Utogi may change, add or remove those providers at any time. Utogi remains responsible to the Organisation under these Terms, and is not responsible for the acts, omissions, availability or performance of any such provider or of any social media platform.
19.3 Advocate personal information
The Organisation must use Advocate names, contact details, performance information and related data made available through the Platform solely for legitimate Program purposes, in compliance with applicable privacy law, and must not use it for any purpose prohibited by clause 17.
19.4 Cross-border
The Organisation acknowledges that the Platform and its service providers, including Stripe, may store or process information outside New Zealand, and that Utogi will take reasonable steps to ensure comparable protections apply.
19.5 Confidentiality
Each party must keep the other's confidential information confidential, use it only for the purposes of these Terms, and disclose it only to personnel and advisers who need to know it, except where disclosure is required by law or by a regulator. The Set Schedule of Fees, Platform pricing, Utogi's methods for suggesting Advocates for Campaigns and the Organisation's Program performance data are confidential information.
19.6 Use of Program data in the Advocate Network
Utogi uses attribution, sales and Campaign data recorded in a Program for the purposes of that Program, including in suggesting Advocates for that Program's Campaigns. Utogi will not use the Organisation's attribution, sales, Campaign or Program performance data, in a form that identifies the Organisation, to suggest or rank Advocates for another Organisation's Campaigns, except with the Organisation's prior written consent.
Nothing in this clause restricts Utogi from using aggregated, anonymised or de-identified data derived from the Platform in accordance with clause 19.2, or from applying network-wide compliance, fraud and standing records to any Program.
20. Intellectual property
20.1 Utogi 's IP
Utogi owns all intellectual property in the Platform, its software, documentation, data models, algorithms (including its methods for suggesting Advocates and scoring Campaigns), designs and brand assets. The Organisation receives only a limited, revocable, non-exclusive, non-transferable licence to use the Platform for its Programs during the term.
20.2 The Organisation's IP
The Organisation retains all intellectual property in its own brand assets, content and materials, and grants Utogi and its approved Advocates a limited, revocable, non-exclusive licence to use, display and reproduce those assets to the extent necessary to operate and promote its Program through the Platform, subject to any brand rules the Organisation configures.
Where the Organisation runs a Campaign, that licence expressly extends to the use of the Organisation’s name, trading names, trade marks, logos, brand assets, social media handles and account names in social media posts, tags, mentions and links published by Advocates under a Campaign, and to Utogi enabling, instructing and verifying that use. Clause 12.9 applies.
20.3 Feedback
The Organisation grants Utogi a perpetual, royalty-free licence to use feedback and suggestions it provides about the Platform.
21. Term, suspension and termination
21.1 Term
These Terms commence on acceptance and continue until terminated.
21.2 Termination for convenience
Either party may terminate these Terms for convenience by giving 90 days' notice in writing or through the Platform. The Organisation may suspend or terminate an individual Program by giving 90 days' notice through the Platform.
21.3 Termination for breach
Either party may terminate immediately if the other commits a material breach not remedied within 14 days of written notice, or immediately if the breach is incapable of remedy. Material breach by the Organisation includes non-payment of amounts due, breach of clause 13.7, 16 or 17, insolvency or a similar event, and sustained refund, chargeback, dispute or compliance issues materially affecting the Platform or the Advocate Network.
21.4 Suspension by Utogi
Utogi may suspend, restrict or terminate any Program or any aspect of the Organisation's account where reasonably necessary for fraud prevention, compliance, legal, regulatory, security, payment provider, funding or serious reputational reasons. Utogi will notify the Organisation and, where lawful and practicable, state the reason and what is required to lift the suspension.
21.5 No termination to avoid obligations
The Organisation must not suspend, terminate, modify or withdraw a Program for the purpose of avoiding Referral Commission, defeating recurring or lifetime commission entitlements, avoiding Utogi Fees or circumventing Platform administration.
21.6 Effect of termination
On termination:
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the Organisation's access to the Platform ceases, except as needed to wind down outstanding matters;
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the Organisation remains liable for all Referral Commission attributable to Attributable Sales occurring before termination, including under recurring or lifetime arrangements established under clause 14, and for all Utogi Fees accrued;
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the Organisation remains liable for all Campaign Payments for Campaign Posts published before termination, as they fall due;
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the Organisation remains liable for any clawback, refund, chargeback, indemnity, reserve or other amount owed;
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the restrictions in clause 17 continue for the period specified; and
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the Organisation's obligations to honour statutory Customer rights continue.
21.7 Survival
Clauses 4, 7.2, 11, 12.2, 12.5, 12.14, 12.15, 12A.2 to 12A.4, 12B, 13, 14, 16, 17, 18, 19, 20, 22, 23, 24, 25 and 26 survive termination, together with any other clause that by its nature should survive.
22. Indemnity by the Organisation
22.1 Scope
The Organisation indemnifies Utogi. its directors, officers, employees and contractors against any claim, liability, loss, damage, cost, expense, penalty, interest or legal fee arising out of or in connection with:
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the Organisation's products or services, including any Customer claim relating to quality, delivery, safety, description, pricing or refund;
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the Organisation's breach of these Terms or of applicable law;
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any inaccuracy or misrepresentation in information provided by or on behalf of the Organisation;
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the Organisation's failure to comply with any tax, withholding, reporting, invoicing or record-keeping obligation relating to its sales or its Programs;
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any claim by an Advocate arising from the Organisation's failure to pay Referral Commission or a Campaign Payment or to comply with its Program Terms;
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the Organisation's use of Advocate personal information in breach of clause 19.3; and
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any Campaign Brief, required caption or Supplied Media, including any claim that it infringes a person's rights or is misleading;
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any Facebook Boost, including any claim by Meta or a regulator relating to it;
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any output of the AI Features that the Organisation uses or publishes;
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the Organisation's breach of clause 16 or 17.
22.2 Limits on the indemnity
The indemnity in clause 22.1 does not apply to the extent the relevant claim, liability or loss arises from Utogi 's own breach of these Terms, negligence, fraud or wilful misconduct, or from a matter within Utogi 's control. The Organisation's liability under the indemnity is reduced proportionately to the extent Utogi or its personnel contributed to the loss, and Utogi must take reasonable steps to mitigate any loss it claims under it.
22.3 Conduct of claims
Utogi must notify the Organisation promptly of any claim for which it seeks indemnity, must not settle it without the Organisation's consent, and must allow the Organisation to participate in its defence at the Organisation's cost.
23. Warranties, disclaimers and limitation of liability
23.1 Platform provided as available
The Platform is provided on an "as available" basis. To the maximum extent permitted by law, Utogi does not warrant uninterrupted or error-free access, accurate attribution in every case, accurate commission calculation in every case, or successful delivery of every webhook, event or integration.
23.2 Exclusion of indirect loss
Neither party is liable to the other for any indirect or consequential loss, or for any loss of profit, revenue, anticipated savings, goodwill, business opportunity or data, however arising.
23.3 Liability cap
Subject to clause 23.4, the aggregate liability of each party to the other under or in connection with these Terms, in any 12-month period, is limited to the total Utogi Fees paid or payable by the Organisation to Utogi in the 12 months immediately preceding the first event giving rise to liability.
23.4 Carve-outs from the cap
The cap in clause 23.3 does not apply to:
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the Organisation's obligation to pay Referral Commission, Campaign Payments, Utogi Fees or any amount properly invoiced;
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either party's liability for fraud, wilful misconduct or personal injury or death;
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the Organisation's liability under the indemnity in clause 22 in respect of a third-party claim;
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either party's breach of applicable law; or
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either party's breach of clause 19.
23.5 Consumer legislation
Nothing in these Terms limits any right or remedy that cannot lawfully be limited. The parties agree that the Consumer Guarantees Act 1993 and sections 9, 12A, 13 and 14(1) of the Fair Trading Act 1986 do not apply, on the basis that both parties are in trade and this agreement is for business purposes, to the extent that contracting out is permitted by law.
24. Changes to these Terms
24.1 Notice of change
Utogi may amend these Terms by giving the Organisation not less than 30 days' notice through the Platform or by email, stating the nature of the change.
24.2 Material adverse change
If an amendment is materially adverse to the Organisation, the Organisation may terminate these Terms without penalty by notice given before the amendment takes effect, and in that case:
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the amendment does not apply to the Organisation during the wind-down period;
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clause 17.2 applies for 3 months only rather than 12; and
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no buyout, release or transition fee is payable under clause 17.4 in respect of Advocates active on the Organisation's Program at the date of the notice.
24.3 Continued use
Continued use of the Platform after an amendment takes effect constitutes acceptance of the amendment. No amendment applies retrospectively to Attributable Sales already recorded or commission already accrued.
25. Notices and disputes
25.1 Notices
Notices may be given through the Platform, or by email to the address recorded in the recipient's account. A notice given through the Platform or by email is deemed received on the next business day after it is sent.
25.2 Escalation
Before commencing proceedings, other than for urgent injunctive relief or recovery of an undisputed debt, each party must notify the other of the dispute and the parties' representatives must meet, in person or by video, within 15 business days to attempt to resolve it in good faith.
25.3 Governing law and jurisdiction
These Terms are governed by New Zealand law, and the parties submit to the non-exclusive jurisdiction of the New Zealand courts.
26. General
26.1 Assignment
The Organisation may not assign or transfer these Terms without Utogi 's prior written consent. Utogi may assign or transfer these Terms to a related company or in connection with a sale of its business, on notice.
26.2 Third-party rights
Except as expressly provided in clauses 7.2 and 12.2 in favour of Advocates, no person other than the parties has any right to enforce these Terms.
26.3 Entire agreement
These Terms, together with the Set Schedule of Fees and any Program Terms, constitute the entire agreement between the parties in relation to their subject matter and supersede all prior representations, understandings and agreements.
26.4 Severability, waiver and further assurance
If any provision is held invalid or unenforceable, it is severed or read down to the minimum extent necessary and the remainder continues in force. A failure or delay in exercising a right is not a waiver of it. Each party must do all things reasonably necessary to give effect to these Terms.
26.5 Force majeure
Neither party is liable for a failure or delay in performance caused by an event beyond its reasonable control, other than an obligation to pay money, provided it notifies the other party and takes reasonable steps to mitigate.
Schedule 1 — Worked example of the money flow
This schedule is illustrative only. The rates that apply to the Organisation are those recorded in the Set Schedule of Fees.
Assume a Customer buys a product from the Organisation for $100, that sale is attributed to an Advocate, the Referral Commission rate is 10%, the Platform Commission Fee is 20% of the Referral Commission, and the Hold Period is 30 days.
| Step | Amount | Payer | Payee |
|---|---|---|---|
| Customer buys the product | $100.00 | Customer | Organisation |
| Attributable Sale recorded in the Ledger on day 0 | — | — | — |
| Hold Period expires on day 30 | — | — | — |
| Referral Commission charged | $10.00 | Organisation | Advocate, via Stripe Connect |
| Platform Commission Fee deducted from Advocate at the point of routing | $2.00 | Advocate | Utogi |
| Net amount credited to the Advocate's Connected Account | $8.00 less Payment Processing Costs | — | Advocate |
| Utogi Fee invoiced separately on the monthly statement | per Set Schedule of Fees | Organisation | Utogi |
The Organisation's total cost for this Attributable Sale is the $10.00 Referral Commission, plus the Utogi Fee applicable under the Set Schedule of Fees. The $2.00 Platform Commission Fee is charged by Utogi to the Advocate and does not increase the Organisation's cost.
Campaign example. The Organisation runs a Campaign with a Post Payment of $100, a maximum Performance Bonus of $50 and a Campaign Fee of 20%. Nothing is charged at launch. Five days after an Advocate publishes a Campaign Post, the Organisation is charged $100, Utogi takes $20 and $80 less Payment Processing Costs is paid to the Advocate. When the 30-day Measurement Window closes with a score of 60%, the Organisation is charged a $30 Performance Bonus, Utogi takes $6 and $24 less Payment Processing Costs is paid to the Advocate. The Organisation's total cost for that Advocate is $130. Places that are never filled cost nothing.
Schedule 2 — Set Schedule of Fees
| Item | Value |
|---|---|
| Referral Commission rate | % of the transaction value of each Attributable Sale defined in program |
| Platform Commission Fee | % of the Referral Commission, charged to the Advocate defined in program |
| Hold Period — Network default | 30 days |
| Hold Period — permitted range | 30 to 60 days |
| Utogi Fee — subscription | Defined in the software |
| Utogi Fee — per-Program | Defined in the program |
| Utogi Fee — per-Advocate | Defined in the program |
| Campaign Fee | % of each Campaign Payment, charged to the Advocate. 20% unless otherwise set for the Organisation in the Platform |
| Campaign timing defaults | 30 days to accept an invitation; 30 days to post after accepting; Post Payment 5 days after posting; Measurement Window 30 days |
| Payment cadence | Monthly, in arrears, within 7 days of statement |
| Default interest | 1.5% per month |